A recipe for success
How I turned a recipe book into a successful business. My
father's recipes helped me building a site that is getting me with more than
$1,000 a month in commissions from affiliate programs.
I have to admit it, I got my degree in Computer Sciences, because I just
couldn't stand working at my parents' restaurant. While I was studying, I helped
them in almost every possible job you can imagine in a family restaurant:
cleaning fish, washing dishes, serving tables, preparing the bills, you name it,
I've done it! I just could not bear with it, so every time my computer vocation
fainted I remembered what it was like to work at the restaurant, and I instantly
found motivation: I am proud to say that the restaurant made me a good student!
I ranked in the top 10 on my promotion at university!
After getting my degree, I got a job as an IT consultant, and I believed the
only contact I was having to have with a restaurant or anything related to it
would be as a customer. But I was wrong: life changes, and sometimes does it in unexpected ways: my restaurant experience was going to help me develop a
steady additional income source, and has even lead me to consider the idea of
going full time into it!
How it all started
Years later, when I was already working as an IT Project Manager for a big
consulting firm, I was quite fed up with my job: long hours working (as in the
restaurant, by the way), lots of traveling, boring projects... It was time for a
change in my life!
I had the need to do something different, something that I really liked,
where I was my own boss, where I could express myself. I needed to be creative,
to take some risks. I was quite lost on the corporate labyrinth, and I needed to
find my own way.
So I started searching. I was not looking for a new job - my current one
wasn't a dream, but it paid my bills and I wasn't bad at it. I wanted something
additional, where I could start at my own pace, without having to quit my
current job at the very beginning (that was back in 2004, right after the 'New
Economy' crash, and I was quite concerned by the failure of Internet start-ups).
I started to research the Net, and I found an interesting concept:
affiliate programs. The idea behind them was quite simple; 'You bring us
customers, we pay you a commission on their purchases'. However simple the
idea, the implementation of it wasn't that easy. I did not have any customers to
deliver to anyone. So a little more research was needed.
I kept looking, and I ended up searching for 'affiliate programs' at Google
(where else? ;-). And I found it!
Yes, on top of my results page, I found something different from all I had
seen before. Many of the affiliate programs promised incredible results in
record times (you've already seen them: 'Earn $10K+ in a week!' and things like
this). They all sounded like miracle solutions, and, if you read a bit about
them, were more or less sophisticated scams. They all were saying 'pay first,
and all the secrets for affiliate marketing will be revealed to you'. I did pay
for some of them, and I got deceived once and again.
But there was another one that was not like that: It was
Dr. Ken Evoy's
promised success, of course, but in a different way. There was
a method. There was a process to make money on the Net. And it was absolutely
free. The only thing you had to pay for was for the usage of
But the methodology, the Affiliates'
Masters Course - an incredible 200-page pdf file
- was there to be used. I downloaded it, printed it, and
read it cover to cover. I just could not stop! It made sense. Every single
chapter made sense. It was written in a didactic way, with clear examples, and
it was even funny, full of sense of humor!
After reading this e-book, I just could not stop. I was in my way. I found
the 'system' I needed to develop my Internet business. And I did start!
My first site
After reading the Affiliates' Masters Course, I just could not wait to put
into practice what I had learned. I was seeing it! The only thing was that - to
take full advantage of the Ken's techniques - you needed to purchase
It!, and I found it quite expensive ($299 at the time of writing this
article). So I did not buy SBI!. I believed I had all the technical background
needed to set up a site on my own, without having to use any kind of tool...
That was a mistake. To make a long story short, what I tried to do was
replicating manually something that SBI! would do automatically. I created my
own site, developed my own content - Spanish recipes - and started trying to
promote it in the net. It worked to some extent, but I found it very
disappointing: lots of work with little short-term results. It was quite
So in the end, I had to admit it. Ken Evoy was right. You needed a method,
but a toolset like
It! was necessary to make everything work. I finally purchased it, and the
only thing I can say is that they overdelivered what they had promised me... In
a single word: WOW!
Content, Traffic, Presell, and Monetize
After getting my SBI!, I started creating content for my first SBI site (spain-recipes.com),
and I began to see results: traffic was growing by the day. I followed
and the number of visitors started to climb. With no need for an expensive
campaign! Just by building more and more content, that in my case were Spanish
recipes, it happened just like Ken had promised. I just could not believe my
I've prepared an
step-by-step guide to
creating your own recipe site. It's a 10 steps method that will help you
to develop a nice side income source from your recipe collection. Check
it out here!
Soon afterwards, I wanted to go one step beyond. I had content, I had
traffic, but I wanted money. This is where Presell & Monetize techniques came
into. I followed Ken's advice, prepared my pages for preselling and selected a
few merchants related to my site's theme. I did it, and it worked (once more, I
have to say). Money started to roll in. Just a little at the beginning, but it
grew month by month.
Nowadays, I'm a happy SBIer (I'm not the only one, check out
this page). I've got
two recipes sites (spain-recipes.com
and I'm getting about $1,000 in commissions a month. It's not much, but one
thing I haven't said is that some months I work exactly 0 hours in any of these
sites. SBI! just keeps bringing traffic in, and new visitors are discovering
Spain, and its recipes!
What else can be said? Well I could describe in detail SBI's process, to
illustrate, in a practical way how to build your own recipe site. I'll do it, I
promise, but that will be another article, so stay tuned to my RSS (see the top
of this page) to find out when I publish it.